【 Rebranding 】 Mirailab Bioscience Unveils New Corporate Logo and Brand Philosophy

～ Creating new value in Science-Driven Wellness under the concept of ‘LUXURY OF SCIENCE’～

Mirailab Bioscience Inc. (Headquarters: Ginza, Chuo-ku, Tokyo; Representative Director: Nobuaki Shimizu; hereinafter “Mirailab”) is pleased to announce the unveiling of its new corporate logo on Thursday, August 6, 2026.
This brand logo redesign is a visual representation of “LUXURY OF SCIENCE,” a brand philosophy defined under our new management structure. Guided by this philosophy, Mirailab will continue to build on our scientific integrity and accelerate initiatives to deliver research outcomes to society as real value.
As part of these ongoing efforts, we launched “NMNH LX”—a supplement formulated with reduced β-nicotinamide mononucleotide (β-NMNH), the reduced form of β-nicotinamide mononucleotide (β-NMN)—on Friday, June 12, 2026.
Alongside this new product, we will further accelerate the expansion of our flagship line, the “NMN PURE® Series.”

New Corporate Logo

The MIRAILAB logo overlays the initial letter “M” in different orientations, symbolizing how diverse knowledge and technologies converge at a single center and expand into the future. 
Its orderly structure represents the scientific concept of “reproducibility,” while its partial chiral mirror　symbolizes “multifaceted verification”—strengthening the validity of hypotheses from different perspectives. Furthermore, the slight asymmetry that remains without fully overlapping represents new “discoveries” born from the process of verification. 
We accumulate knowledge through reproducibility, reinforce its validity through multifaceted verification, and discover and nurture new possibilities within the emerging differences. This corporate logo embodies MIRAILAB’s spirit and vision. 

■Background

1.A new management structure driven by scientist

In July 2025, Mirailab refreshed its management structure with the appointment of Nobuaki Shimizu as Representative Director, CEO, and CTO. 

Dr. Nobuaki Shimizu

Dr. Nobuaki Shimizu, Ph.D. in Engineering  He has been engaged in bioscience research for over 20 years at domestic and international research institutions, including the University of Tokyo and the Karolinska Institute in Sweden. Aiming to elucidate the biological mechanisms involved in maintaining health, he has conducted research activities spanning a broad spectrum—from clinical trials to fundamental molecular-level studies. Driven by the desire to implement research outcomes into society and contribute to extending healthy life expectancy, he joined the launch of our research institute in 2019. He has since led R&D focused on the application of NMN and related compounds, leading to his current role in July 2025.  The transition to a structure where a scientist directly leads the business is a clear declaration of our commitment to placing Mirailab’s core foundation—”delivering genuine quality backed by scientific research”— at the core of our corporate leadership.

2. A new brand philosophy “LUXURY OF SCIENCE”.  

Under our new management, Mirailab refreshed its brand philosophy to “LUXURY OF SCIENCE: Bringing the answers led by science to your inner self

◇ MISSION
Pursuing the truth behind healthy longevity scientifically, bringing trustworthy evidence and valuable options to society. 
◇ VISION
Empowering productive aging through science—overcoming the shared challenge of healthy longevity so that all people can thrive authentically without age restrictions.
◇ VALUES
Unwavering our scientific integrity, free from transient trends and expectations. As NMN research pioneers, we combine cutting-edge insights with uncompromised quality to enhance QOL and unlock new possibilities for society.

※The logo mark and statements regarding our brand philosophy provided above describe our corporate identity and principles. They do not constitute a guarantee of the efficacy or performance of individual products.

■Our Main Products

In conjunction with our brand philosophy update, we are pleased to introduce the current Mirailab product lineup.

NMNH LX（30capsules）

New Product: “NMNH LX” — Beyond Replenishing, Toward Balancing Conventional NMN supplements take an approach centered on replenishing NAD+ that declines with age. NMNH LX goes further by addressing the balance between NAD+ and NADH. Powered by NMNH, the reduced form of NMN represents a next-generation approach. https://mirai-lab.jpn.com/pages/lp-nmnh-lx

NMN PURE®Series

Flagship “NMNPURE® Series” — A quality standard loved for over a decade Featuring 7 products with varying NMN amounts per bottle—900 mg～30,000 mg,allowing you to choose the best option for individual goals and lifestyle. https://mirai-lab.jpn.com/collections/nmn_pure

◇ Absolute Purity of 99.7%
 Measured using a fair and transparent “absolute quantitative method” (purity analysis conducted by Japan Food Research Laboratories (JFRL)).
◇ Contains Only β-NMN
 Free of α-NMN, an artificial byproduct with unconfirmed effects on the human body. 
◇ Manufactured in a GMP-Certified Facility in Japan
Strict quality checks applied at every step, from raw material receipt to final shipment, under the highest quality control standards. 
◇ Informed Sport Certification
Certified under the international anti-doping program by LGC (UK). Every production batch undergoes pre-sale testing (excluding NMN Pure 900 Plus).

■Store Information

Available at the following stores:

■About us

Under the brand philosophy “Luxury of Science,” Mirailab Bioscience operates a life sciences business exploring the future of health and beauty driven by bioscience.

■Inquiries

Mirailab Bioscience Inc./span>
https://www.mirailab-bio.com/contact